evaluation question 4: Who would the audience be for your product?

Who would the audience be for your product?

My likely audience would be Young people aged 16-25 who are likely to be in the C2, D and E socio economic group and be in the explorer psychographic group.  To confirm that this was correct I created a online questionnaire, click here to view the results. These people would consider themselves to be part of the “indie” youth subculture. Before creating my magazine I researched further and wrote about the Indie subculture to better understand the interests of my target subculture. Click here for my research into the indie subculture. My target audience for my product will be particularly interested in art music and film and regard themselves as having good taste. The minimalism of my front cover would not appeal to most audiences as is focuses more on the image rather than multitudes of text. This is because the target audience would appreciate the photography, as it would be something that they are interested in. 
I have created an audience profile in order to help me visualise the products that my target audience would like and the interests that they would have. Click here for a link to my audience profile.

My target audience would be very interested in new and upcoming artists and which artist are a “must see” because they like to be ahead of the crowd and the first to be on a new trend. This is displayed by the cover lines on my front cover and contents pages with cover lines such as “who to see live 2017” and “ones to watch”. This want to be on trend is also reflected by my images for all three pages. In the images I have used neon and coloured lighting which is very fashionable and on trend at the moment, with the increased popularity of 80s culture music and art. I have created a mood board to focus the aesthetic for my magazine. Click here to see it.

 Who to see live cover line.

My potential audience would be interested in music above all else, and would probably have a wide knowledge of both new and old music. They would also be particular about who they listen to.  This can quite clearly be seen through the cover lines on both the contents page and the front cover as they contain newer artist such as Bombay Bicycle club and artists from the 80s such as New Order and the Stone Roses. My double page spread copy also includes references to both new and old indie bands such as the Horrors and the Smiths. My target audience would also be digitally native and this can be seen through the use of a website address on the front cover and a twitter icon and tweet at the bottom of the contents page.  The target audience is also likely to spend much of their disposable income on albums, gigs and music merchandise. I discovered this with the help of my focus group as this is what they spent their money on. This is why the magazine advertises Jamie Harpers album. I have also made the price of my magazine £2.99 rather than £4.99, like magazine such as mojo. This will help accommodate for the younger audience and their student budget.

 Price of magazine.       Jamie's album and price.

The readers of my magazine would spend a portion of their disposable income on gig tickets and music. I have tried to show this through the pricing of Jamie Harpers album in my double page and the article headline “ who to see live in 2017”.

My target audience would also be digitally native and very active on social media this is why I have included a website address and on the front cover and a tweet on the contents page as this would appeal to the younger audience.

 Tweet featured on the double page spread.