Evaluation Question 2 :How does your product represent different social groups?

How does your product represent different social groups?

My product is aimed at young people who are likely to be very liberal and open in their ideas and views about gender and gender identity. This is reflected and represented by the image of the artist on the front cover, Jamie harper. Although she is a cis woman she dresses very androgynously. She has very short and messy hair and little make up apart from a bit of black eyeliner under each eye. On the dps image the artist is also wearing a masculine shaped blazer. This combination of elements gives her an androgynous, gender-neutral look; and represents both women men and gender-neutral people, as she does not conform to the feminine end of the gender binary. This would not be a conventional look for a mainstream female pop artist, as they would be presented as fair more feminine. As well as this female artists are often presented in a way that adheres to the male gaze however it is conventional for an indie magazine to challenge this stereotype. Adhering to the male gaze would not be appropriate for this magazine as many of the readers are likely to be feminists and believe in gender equality and believe the male gaze to be sexist and old fashioned.

 Double page spread image showing the androgyny of the model.

My product would also represent young students in the C D and E socio economic groups through my double page spread article. The artist Jamie harper is presented as friend of the audience through the colloquial and informal tone of the copy created by the uses of phrases such as "its totally mental." She is made to seen relatable and she does things that the C D and E target audience would do for example to go to Greggs to get a sausage roll. This is also shows how this artist is representing the lower classes rather than the upper and middle classes. She is represented as successful but still down to earth which would appeal to the target audience who will like to see that some one just like them can be at the top their game but remember their humble roots instead of an artist whom people aspire to be like such as Beyoncé. Jamie harper is of a similar age to the target audience and she has more of a messy student look and vibe rather than a clean cut and put together look that most mainstream artist such as Rihanna or Beyoncé.

Disability is represented through the depression that Jamie Harper has struggled with and how that has affected her life and music. Depression is a mental illness that is currently being brought out of the shadows by celebrities opening up about their personal battles. 

Age has been represented through a number of elements as many artists of all ages are featured in the magazine, form older artist such as new order and the smiths in the contents page and front cover, to younger artist such as the Horrors. The magazine I aimed at younger digitally native generation and this can e seen though the use of website and twitter links on the front cover and contents page.

  The Horrors and Blossoms albums that are featured.

There are also many regional identities represented through different artist such as the Stone Roses from Manchester, Florence Welch is from north London and Jamie harper is from Essex. I have not however, represented different ethnicities well as all of the artists featured are white, however this is a problem with the indie music genre in general.